Hello Kitty is a globally beloved character created by Yuko Shimizu & produced by Sanrio, known for its iconic design & timeless charm.

To celebrate Hello Kitty’s birthday, the brand partnered with Topshop to launch the world’s first exclusive Hello Kitty pop-up. Customers could purchase personalised products & watch artisans customise them in real-time. The artwork designs were inspired by the original 1970s Hello Kitty collection, bringing a nostalgic yet modern touch to the range, which included phone cases & tote bags.