Frescobol Carioca is a luxury menswear brand inspired by Rio’s vibrant lifestyle, known for its signature prints, premium resort wear, and iconic beach bats.

Proposed a refreshed brand identity featuring an updated color palette, typography, & a new creative direction for photoshoots. The goal was to enhance the brand’s presence by introducing bold yet relaxed fonts that embody the laidback Rio lifestyle. Suggested a shift towards more natural, unpolished imagery with movement to create a distinctive and authentic visual identity.