Wild & Gorgeous (⇡) is a British premium childrenswear brand known for its fashion-forward approach and signature vintage style. Launched in 2006, the brand has an impressive celebrity fan base including members of the Royal Family, Kate Moss, Nicole Kidman, Gwyneth Paltrow and Sienna Miller.

The idea for the 2018 Advent Calendar was to create a visual story that is fun and engaging for children. The countdown was live on the brand's website revealing a new design a day along with a surprise treat.  Festive elements and woodland creatures were the inspiration for the animated designs. The use of glitter and embroidery details in the illustrations adds a unique touch to the overall composition and complements the brand's imaginative use of fabric and texture.